bb.q Chicken acquires over 200,000 loyalty members in 10 months with Spendgo

How BB.Q Chicken USA Scaled Franchise Growth and Customer Engagement with Spendgo

Customer Overview

BB.Q Chicken USA is a fast-growing quick-service restaurant (QSR) brand specializing in authentic Korean fried chicken. With a global presence spanning 28 states in North America and over 2,500 locations worldwide, the company has rapidly expanded its footprint, capitalizing on the rising popularity of Korean cuisine. Andrew Lee, Senior Manager of Marketing, plays a pivotal role in shaping the brand’s U.S. strategy, ensuring that BB.Q Chicken maintains its reputation for high-quality ingredients and an authentic Korean dining experience.

“With the rapid growth we were experiencing, we didn’t want to slow down. We needed a loyalty solution that was simple, effective, and scalable.”

By integrating Spendgo with Toast POS, BB.Q Chicken streamlined its loyalty program, offering an intuitive, phone number-based sign-up process that resonates with both customers and franchise operators. The result is a seamless and accessible loyalty experience that strengthens brand engagement across its expanding network.

The Challenge: Scaling a Franchise-Friendly Loyalty Program

As BB.Q Chicken USA expanded rapidly, the brand faced a critical challenge: implementing a loyalty program that could keep pace with its growth while remaining simple for both customers and franchisees.

Franchisee Adoption: A High Barrier to Entry

As a franchise-heavy brand, BB.Q Chicken USA had to ensure that any new technology was easy to implement across its diverse operator network. Franchisees ranged from seasoned multi-unit owners to first-time business operators, each with different levels of tech familiarity.

“Some loyalty programs look great on paper but are too complicated for franchisees. We needed something they could learn and use without major disruptions,” Lee noted.

Traditional Print Marketing Was Costly and Ineffective

Before implementing Spendgo, BB.Q Chicken relied heavily on traditional print marketing methods like flyers and in-store promotions to drive customer engagement. However, these approaches were expensive, difficult to track, and inefficient compared to digital alternatives.

“We used to spend thousands on flyers, but there was no way to measure ROI. With Spendgo, we can now send targeted SMS campaigns at a fraction of the cost,” Lee shared.

The Solution: A Scalable, Franchise-Friendly Loyalty Solution

To address its rapid expansion, BB.Q Chicken USA turned to Spendgo to implement a loyalty program that could scale seamlessly across its growing franchise network. By integrating Spendgo’s loyalty and offer management platform with Toast POS, BB.Q Chicken was able to simplify enrollment, streamline marketing efforts, and create an engaging loyalty experience.

“With Spendgo, we wanted a system as easy as retail checkout. No apps, no lengthy forms—just a phone number. And it worked. We signed up over 200,000 members in under 10 months,” said Andrew Lee.

In Conclusion

By adopting Spendgo’s phone number-based loyalty system and integrating it with Toast POS, the company simplified franchisee adoption, reduced print marketing costs by 90%, and enrolled over 200,000 members in under 10 months. This transformation has not only strengthened customer retention but also positioned BB.Q Chicken for sustained growth in the competitive QSR space.