Black Diamond Café
In California’s high tech Bay Area, even the smallest retailers need to think big. With stiff competition from nearby giants Starbucks and Peet’s Coffee, Black Diamond Café needed to up its game to drive customer engagement and return visits.
Customer engagement platform Spendgo and Epson OmniLink® intelligent printers work in tandem to harness transactional data, creating meaningful offers to reward loyalty – without costly, complex POS integration.
Small Cafe Sees Big Rewards
PAIRED WITH EPSON’S OMNILINK® INTELLIGENT PRINTER, SPENDGO DELIVERS BIG-LEAGUE REWARDS TO ANY-SIZE RETAILER
Five and a half years ago, Dave Ung and his wife opened a small café in an area ripe with big competition. It didn’t take them long to realize they needed some smart technology to keep pace with the likes of mammoth chains Starbucks and Peet’s Coffee. Ung knew his customers had sky-high expectations for fast, hasslefree in-store experiences, but he didn’t have the budget to mimic Starbucks’ insanely popular mobile app. The small café would never garner enough downloads to justify the hefty price tag associated with a branded app; it required technologies to fit its small size, and deliver big on customer experience.
"It’s a no-brainer to have something like this for us to compete with Peet’s and Starbucks. We have a loyalty program that allows them to feel rewarded without hassle and it just works consistently without issues. That builds loyalty in itself."
David Ung, Co-owner & Founder Black Diamond Café
Download the full case study to see how Black Diamond Café gets its competitive edge:
- Spendgo Loyalty Marketing & EPSON OmniLink Printer
- Non-invasive integration for any POS system
- Affordable brand customizations & actionable data
- Easy to use guest experience
- No lane-speed impact
- Reward customers in meaningful ways