The Spendgo Transaction Link™
Okay, so how does Spendgo really work? Glad you asked. Today, we’re introducing the heart and soul behind every Spendgo-powered transaction, the Transaction Link™ STL-V2. Don’t let the serial number intimidate you–it’s just the fancy name we refer to it after receiving a U.S. product patent. Simply put, the appliance stores tens of thousands of daily transactions in the cloud, making it ideal for merchants looking to cloud-enable their existing point of sale (POS) system.
The Transaction Link is compact, non-disruptive, and can be installed discreetly under the counter in less than 20 minutes with little to no technical support (seriously though, our record for a new hire is 7 minutes flat…by the way, that was me, the copywriter). The appliance easily syncs with 98% of POS systems that can support a POS printer, which means retail merchants save thousands of dollars in system upgrade costs. The Transaction Link is also payment agnostic, meaning that regardless of payment method, e.g. cash, credit, gift card, mobile, etc., the data will always be recorded. And if you lose connection with the Internet? The Transaction Link will still hold over 2 million transactions off-line, which is well over 3 months worth of time, and resync automatically once the Internet is restored.
One of the many benefits of the Transaction Link is the ease of installation, making it insanely IT department friendly. With no need for IT supervision, we make everyone’s job easier by coordinating and executing the entire implementation on-site faster than the blink of a coal miner’s eye.
When you pair the Spendgo Transaction Link with our customer-facing Interactive Display, the experience is so intuitive that your staff needs little to no training at all because we fit into your existing workflow. When customers type their phone numbers in at the point of purchase using Spendgo’s Interactive Display, they are prompted to either redeem their reward on that purchase or save it for later. If they decide to use their reward at that time, a receipt prints from the POS printer with instructions for the staff on what to do, e.g. give a free cookie, $3 off purchase, etc. Yes, it’s that easy. In fact, the integration can be experienced now at select participating restaurants including Round Table Pizza and Dickey’s BBQ Pit. Meanwhile, the Spendgo team is ramping up for a national rollout with Jamba Juice across most U.S. locations at the top of next year.
Let’s be honest. Data can be confusing to review. The challenge is to distill the information to where it’s helpful for marketers to spot value in the numbers. But when it’s described as “big” these days, data mining sounds almost insurmountable. For merchants who own different franchise locations, the extra hurdle is that data is spread across several stores multiplying the workload. The Transaction Link is the solution appliance to capture data in one place and access it anywhere, anytime. Adding this device to your POS efforts means the power to effectively harness data easily to targeted groups of customers to expand and retain business. Look at that. Big data just became smart data.
Need to see it yourself to believe how easy this set up can be? Email us to request a demo today and get a firsthand look at the Spendgo Transaction Link.