In our Super Bowl post, we detailed how to run store level promotions and campaigns around the big event. For Valentine’s Day, we decided to take a different approach. In honor of this holiday that’s slightly overdone, we compiled some of the best and worst Valentine’s Day ads we’ve seen over the past few years. Check out this entertaining campaign by Coke, whereby a vending machine only displays itself to couples, and to their delight, produces personalized cans with their names on it. Bravo to the beverage brand for making a small gesture feel so fun!
Or this guy in Australia, who decided to dramatically almost propose to his girlfriend in an ad in the Launceston Examiner. Let’s hope Jodie found it as funny as we did.
And if we’re going to talk about Valentine’s Day, you can’t forget about the leader in skin marketing, Victoria’s Secret. They’ll be running a TV spot during the last quarter in the Super Bowl, but if the game isn’t competitive enough, viewers may be tuning out. To prepare for that risk, Victoria’s Secret released an online spot “Don’t Drop The Ball” ahead of the game with a heavy emphasis on social media. Ok, so maybe putting supermodels in football uniforms isn’t the most novel idea, but there’s something to be said about creating attention at the right moment in time to the right audience.
We really enjoyed Ikea’s clever Valentine’s Day newspaper ad which gave customers a compelling reason to come back in store. The ad was a coupon for a free crib for babies born on November 14, exactly nine months from Valentine’s Day.
But let’s say you want to go with a less brilliant idea. How about trying the smooth pizza approach? Yes, this is a package deal by Pizza Hut which includes a limo, flowers, fireworks show, photographer, videographer, and of course, an engagement ring.
And on that note, McDonald’s France rounds out our top picks with the classic Big Mac proposal approach. Again, when fast food is involved, it’s a sure thing, right?
So there you go. This Valentine’s Day, you have permission to not be predictable. If you’re going to be romantic, funny, sappy or cheesy, be bold and smart about it. Happy Love Day!