We are excited (and not surprisingly, yearning for BBQ right about now) to announce our newest national enterprise account with Dickey’s Barbecue Restaurants, Inc.! We’ll be launching the world’s largest barbecue franchise’s custom branded loyalty program across more than 400 locations in over 40 states by the middle of this summer.
Here’s what to expect the next time you walk into any Dickey’s restaurant and get your BBQ on. The fully branded program will feature custom images of the franchise’s most popular barbecue menu items on Spendgo touch screens placed at each point of sale register. Customers who input their phone numbers on the interactive display will immediately start earning rewards and personalized offers. A separate kiosk tablet station will also be set up in each store incentivizing customers who complete an online Spendgo profile with bonus points.
“We’re excited to see that an established brand like Dickey’s Barbecue recognizes that the Spendgo platform serves the needs of diverse consumers. It’s as much an equal fit for family-focused customers as it is for younger, tech-savvy ones,” says Spendgo CEO and Founder Ivan Maktovic.
“In today’s fast paced, quick serve environment, creating a relevant brand takes innovation,” says Roland Dickey, Jr., president and CEO of Dickey’s Barbecue Restaurants, Inc. “What we do right is great barbecue and that will never change. Our goal is to turn all of our guests into loyal brand champions through a state-of-the-art national loyalty program.
With over 1 million member sign ups already, Spendgo is the fastest-growing customer experience platform that brings the benefits of personalized buying to everyone. Loyalty programs, personalized offers and real-time transaction data insights can easily be tied to any existing or new payment system to help close the redemption loop both online and in-store. Spendgo’s platform tracks points through the simple entry of a ten-digit telephone number on a touchscreen display at the point of purchase and sends real-time alerts of available rewards and offers. And we’re confident that Dickey’s merchants are going to love our ability to track data based on previous purchase behavior and offer custom rewards based on buying habits and favored menu items.
The news is a great way to cap off an already exciting month of May for us and we’re pumped for the summer to officially start!